Mention the words “School of Rock,” and most people will conjure a singular image – that of a certain Hollywood star known for comedy-rock and cartoon panda films.

“Of course people walk in and ask where Jack Black is,” says Landon Moore, the longtime GM and new co-owner of the three School of Rock locations in the Memphis area. “But that quickly goes away when the parents and kids walk the halls on a tour of the school. The Hollywood version goes away and the Memphis version starts.”